Consumer habits and market trends are instrumental in how you will operate your laundry business. With this, it is crucial to be familiar with the current trends to determine the best ways to attract your target customers and overtake the competition. Keep on reading and we’ll talk about some of the recent laundry business trends.
- Going Green
This is one trend that is apparent not only in the laundry but in other businesses as well. Building an eco-friendly laundromat will not only help you save money and do something good for the environment, but it is also an excellent way to build a positive business image. To ride on the trend, invest in high-quality but energy-efficient industrial laundry equipment, such as those you can purchase at Continental Girbau. Use detergents without harsh chemicals. Switch to automatic lighting, as well as smart heating and cooling systems. Consider different ways to recycle water.
If you are looking for eco-friendly commercial laundry equipment, check out the options available at Continental Girbau.
- The Rise of Self-Service Laundry
Engaging with customers in the age of self-service is another trend in the laundry business. In the past years, customers will not feel good about doing things on their own and instead pay for the service. Today, many prefer doing their laundry instead of vended laundromats. Consider self-service if you want to penetrate the laundry industry. Coin-operated machines don’t need full-time employees to staff the laundry facility. It is cheaper for both the business and the customers.
- Going Mobile
Using a mobile app to build your business has a plethora of benefits. Work with an expert developer to come up with an app for your laundry business. The app can be used as a channel to distribute marketing materials. Customers can also use it to place an order for those offering pick-up and delivery as a part of their laundry service. The app can also make it convenient for customers to settle cashless payments.
- Offering Complimentary Services
Despite being called a laundromat, this does not mean that all you can offer is laundry. Entrepreneurs are being more creative these days. Find a way to build complementary businesses. For instance, in a self-service laundry, you can also sell food and drinks. Your customers will appreciate having something to eat or drink while they wait for their laundry.
- Providing an Experience
This is another trend in the self-service laundry that can make customers happier. While they are washing and drying their clothes, they can play board games or video games. You might also want to consider providing free Wi-Fi so that the customers will not be bored. Providing good music is a good way to level up the ambience while customers are waiting for their laundry to finish.
Take your business to the next level and be better than anyone else. Consider the trends listed above to build a name for your laundry business and deliver the highest level of satisfaction to your customers.